About Best Friends Animal Society

On any given day, Best Friends Animal Sanctuary is the healing home for up to 1,600 dogs, cats, birds, bunnies, horses, pigs and other animals.

Best Friends Animal Society is a leading animal welfare organization working to end the killing of dogs and cats in America’s shelters in 2025. Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per year to 415,000 last year. Best Friends runs lifesaving programs across the country, as well as the nation’s largest no-kill animal sanctuary. Working collaboratively with a network of more than 5,000 animal welfare and shelter partners, and community members nationwide, Best Friends is working to Save Them All®.

About 'Bring Home Love' Campaign

Best Friends Animal Society, a leading animal welfare organization working to end the killing of dogs and cats in America’s shelters in 2025, is unveiling its’ most ambitious campaign entitled ‘Bring Love Home.’

The ‘Bring Love Home’ campaign aims to inspire pet lovers across the country to adopt pets by emphasizing all of the positive contributions that rescued pets bring to homes, and at a time when Americans need more love, comfort, fun and zoomies now more than ever. This compelling campaign, which includes user generated content of adopted pets living their best lives, will start airing on June 17 in various formats (including :15, :30, :60 and :90 second compilations) on broadcast and digital.  

"The  premiere of the ‘Bring Love Home’ campaign coincides with new data that reveals a promising path to taking the country no-kill: if just six percent more of the seven million Americans looking to add pets to their home in 2024 choose adoption over purchasing pets, we can end the killing of shelter pets nationwide,” said Julie Castle, CEO, Best Friends Animal Society. “Every 90 seconds, a healthy and adoptable dog or cat is unnecessarily killed in U.S. shelters, which is an entirely preventable tragedy. This campaign goes beyond a simple call to action—it’s a heartfelt plea for compassion. Pets don’t belong in shelters; they belong in loving homes. By making a small shift in our choices, we have the power to save millions of pets' lives.”

Best Friends has spearheaded a national initiative to gather comprehensive data from 7,900 animal shelters and rescue groups. This data has been pivotal in shaping the ‘Bring Love Home’ campaign, providing the public with a clear message: adopting, advocating and donating are critical to pet lifesaving and achieving a no-kill nation in 2025.